Why is it important to know if a channel’s demographics have changed?

1. To find out where the old audience went
2. To set a new benchmark for audience engagement
3. To see how the new audience corresponds with the channel's mission and content
4. To see the new ratio of 18-24 year old females to 25-34 year old males

100% Correct Answer:

• To see how the new audience corresponds with the channel's mission and content