Why is it important to assess discovery on YouTube?

1. There is a direct correlation between discovery and video length.
2. You need to understand who is visiting the channel in order to serve the appropriate ads to them.
3. Channels with lower discovery should focus solely on viral videos.
4. Knowledge of discovery allows you to optimize the channel for optimum views.

Correct Answer:

• Knowledge of discovery allows you to optimize the channel for optimum views.