Why is it important that both marketing and sales are aligned when it comes to ABM? Select two.

1. Because they should collaborate in defining the attributes that constitute a target account and the efforts to get them
2. Because they should both focus mainly on targeting the right people
3. Because they should both focus mainly on converting
4. Because they share the same end goal

Correct Answer :

• Because they should both focus mainly on targeting the right people
• Because they share the same end goal