Why is it common for companies to think of themselves in terms of a funnel?

1. Because flywheels were only recently invented, but funnels have been around for much longer.
2. Because funnels are powered by gravity, just as businesses are anchored by revenue.
3. Because companies that don’t use the inbound methodology are inherently funnel-shaped.
4. Because many business charts show conversion rates, and those charts are often shaped like a funnel.

Correct Answer:

• Because many business charts show conversion rates, and those charts are often shaped like a funnel.