Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?

1. Image ads don’t perform as well on the Display Network
2. Text ads don’t perform as well on the Display Network
3. It ensures maximum coverage because some publishers don’t accept all ad formats
4. It ensures one of the ad formats will win the auction and show on a publisher site

100% Correct Answer

• It ensures maximum coverage because some publishers don’t accept all ad formats