Why is having a strong sense of purpose important for a business? Select all that apply.

1. It will help you and your team navigate uncertainty.
2. It will help you discover potential risks, redundancies, and/or experience gaps in your strategies.
3. It will ensure you’re meeting your customers’ needs and help you build off each offer to create a single brand message.
4. It will help you step into your customer’s shoes and see them as people, not just metrics, so that you can improve the lives of those you serve.

Correct Answer:

• It will help you and your team navigate uncertainty.
• It will help you step into your customer’s shoes and see them as people, not just metrics, so that you can improve the lives of those you serve.