Why is conversion data less reliable in the first 24-48 hours of when impressions are served?

1. Initial real-time feedback is based on estimations and may fluctuate until reporting is finalized.
2. No data is gathered in the first 24 hours of a campaign.
3. Some features of the Twitter conversion reporting UI are not active during the first 48 hours of any campaign.
4. User behaviours are less predictable at the start of a campaign.

Correct Answer :

• Initial real-time feedback is based on estimations and may fluctuate until reporting is finalized.