Why do we have policies in place on Ad Exchange?

1. Because other exchanges have policies and we need to keep up
2. Because disapproving your ads is fun
3. To maintain a healthy ecosystem where you, the buyer, are protected, publishers can offer inventory safely, and end users are served clean ads
4. To ensure your ads are served on the right publisher site or app

100% Correct Answer

• To maintain a healthy ecosystem where you, the buyer, are protected, publishers can offer inventory safely, and end users are served clean ads