Why are UTM parameters so valuable to your social listening and monitoring program?

1. They help my pages load faster via social networks.
2. They track who initially shared my company’s content out on social media.
3. They allow me to track where traffic is coming from on social media.
4. They’re really just a nice-to-have for big marketing campaigns.

Correct Answer:

• They allow me to track where traffic is coming from on social media.