Who is responsible for continuously improving your agency’s Growth-Driven Design process after each retrospective?

1. The “owner”? of the process, as assigned by the agency leadership team.
2. The pod members who last used the particular process with a client.
3. The agency owner.
4. The strategist who last used the particular process with a client.

Correct Answer:

• The “owner”? of the process, as assigned by the agency leadership team.