Who at your company will buyer personas most benefit?

1. The marketing department, because buyer personas are primarily a marketing tool.
2. The sales team, because buyer personas are primarily meant for qualifying leads.
3. All customer facing teams, because a good buyer persona can provide value to marketing, sales, and services.
4. Executive leadership, because a good buyer persona will rally the company around the leadership’s vision of the ideal customer.

Correct Answer:

• All customer facing teams, because a good buyer persona can provide value to marketing, sales, and services.