While creating a campaign with your client they ask you what Floodlight tags can do within their campaign. How do you answer them?

1. The tags can create enhanced rich media creatives and can measure customer action.
2. The tags can create audience lists for greater user engagement and measure customer action.
3. The tags can create enhanced rich media creatives and report on multi-platform campaigns.
4. The tags can create audience lists for greater user engagement and create enhanced rich media creatives.

Correct Answer :

• The tags can create audience lists for greater user engagement and measure customer action.