Which strategy do modern companies (especially startups) choose to get their product seen?

1. Choose the digital media channel that seems to be the most popular at the time and focus on one channel
2. Invest the majority of their money in traditional marketing channels like television, radio, magazines, etc.
3. Bet on digital marketing and create stories that will help potential customers with their purchasing decision and be heard throughout the buyer’s journey

Correct Answer:

• Bet on digital marketing and create stories that will help potential customers with their purchasing decision and be heard throughout the buyer’s journey