Which statement is true about bumper ads?

Options 1:

1. They’re purchased on a cost-per-view basis.
2. They’re available on YouTube and Google Search.
3. They’re designed for a mobile-first world.
4. They have the lowest CPM among outstream formats.

Correct Answer:

• They’re designed for a mobile-first world.

Options 2:

1. They’re a 15-second, skippable, in-stream ad format.
2. They’re bought on a cost-per-view basis.
3. They run outside of a video stream.
4. They can be purchased through Google Ads or Google Preferred.

Correct Answer:

• They can be purchased through Google Ads or Google Preferred.

Options 3:

1. They’re in-stream ads that appear following a video.
2. They’re in-stream ads, skippable after five seconds.
3. They’re located at the top of the YouTube video home feed.
4. They provide reach, frequency, and brand awareness.

Correct Answer:

• They provide reach, frequency, and brand awareness.