Which statement best describes the purpose of the strategy stage?

1. Develop an empathetic understanding of your audience’s world and how the website can solve problems along their journey.
2. Gain a deeper understanding of what others in the organization, including stakeholders, value in having on the website.
3. Collaborate with outside industry designers to ensure your new website incorporates the latest design trends.
4. Dive deep into your brand and your competitors to develop designs and positioning that’s superior to your competitors.

Correct Answer:

• Develop an empathetic understanding of your audience’s world and how the website can solve problems along their journey.