Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?

1. View rate and cost-per-click (CPC)
2. Clickthrough rate (CTR) and cost-per-click (CPC)
3. The targeting options that were used
4. View rate, cost-per-view (CPV), and follow-on views

100% Correct Answer
View rate, cost-per-view (CPV), and follow-on views

Please Note:

Views show you the number of times people watched or engaged with your video. For TrueView video ads, the number of views also counts towards your public YouTube account.
View rate shows you the number of views or engagements your video ad receives divided by the number of times your ad is shown (video and thumbnail impressions).
Avg. CPV is the average amount you pay when a viewer watches 30 seconds of your video (or the duration if it’s shorter than 30 seconds) or engages with your video, whichever comes first. Note that your average CPV may not be the same as your maximum CPV. Your maximum CPV is the most you’re willing to pay for an ad view.