Which sentence below best describes how ads are measured using Amazon Attribution?

Options 1:

1. Ads are measured by a 3rd party and imported into the Amazon Attribution console. Add to cart rates of select products.
2. You cannot use attribution tags to measure performance in Amazon Attribution.
3. Attribution tags are created by users in the Amazon Attribution console and placed in the advertiser’s ad server; Amazon Attribution reporting is available within the advertiser’s ad server.
4. Attribution tags are created within the self-service Amazon Attribution console; tags are placed on ads as a their click-through URL, and clicks/conversions are reported within the Amazon Attribution console and exportable Excel reports.

Correct Answer:

• Attribution tags are created within the self-service Amazon Attribution console; tags are placed on ads as a their click-through URL, and clicks/conversions are reported within the Amazon Attribution console and exportable Excel reports.

Options 2:

1. Attribution tags are created by users in the Amazon Attribution console and placed in the advertiser’s ad server; Amazon Attribution reporting is made available within the advertiser’s ad server.
2. Attribution tags are created within the self-service Amazon Attribution console; tags are placed on ads, and Amazon conversions are reported within the Amazon Attribution console and exportable Excel reports.
3. You cannot use attribution tags to measure performance in Amazon Attribution.
4. Ads are measured by a 3rd party and imported into the Amazon Attribution console.

Correct Answer:

• Attribution tags are created within the self-service Amazon Attribution console; tags are placed on ads, and Amazon conversions are reported within the Amazon Attribution console and exportable Excel reports.