- A user clicks on an ad, converts, and returns to the site using a bookmark within 30 days and converts again.
- A user clicks on an ad and converts. The user performs the search again the following day, clicks on the same ad and converts again.
- A user clicks on an ad and does not convert. The user performs the search again the following day, clicks on the same ad and converts.
- A user clicks on an ad, does not convert, then returns to the site using a bookmark within 30 days and converts.
Correct Answer:
- A user clicks on an ad, converts, and returns to the site using a bookmark within 30 days and converts again.