Which one of the below choices is NOT a reason you should be measuring your social media ROI?

1. Prove the value of social media within your organization.
2. Show how social media can impact all departments, ranging beyond Marketing and Sales to HR to Engineering to PR.
3. Show influencers how enticing it would be to work with your company.
4. Understand and measure brand reputation and gain control of that conversation.

Correct Answer:

• Show influencers how enticing it would be to work with your company.