Which of these KPIs demonstrate social media ROI? Choose all that apply.

1. Direct sales revenue from social media, such as orders that come in from a coupon or links into your website that lead to purchase.
2. Lead conversions from social media campaigns. This may vary from company to company but could include email signups, downloads of materials like an ebook, or activations of trial software.
3. Customer ratings and reviews demonstrate strong engagement and opinion. They are also one of the biggest indicators to other people that a product or a service is worth buying.
4. Customer satisfaction – it’s often tracked with a net promoter score (often called NPS), this gives you a sense of whether or not your social customer service efforts are working.

Correct Answer:

• Direct sales revenue from social media, such as orders that come in from a coupon or links into your website that lead to purchase.
• Lead conversions from social media campaigns. This may vary from company to company but could include email signups, downloads of materials like an ebook, or activations of trial software.