A) Make your content comprehensive. Since people carry their phones with them everywhere, a captive audience is more willing to read a longer email.
B) Bigger is better. When it comes to text, images, and calls-to-action, be aware that people will be reading your email on smaller screens.
C) Use a responsive template. That way your email will conform to the device your reader is using.
D) Use clear and concise messaging. People are more likely to scan emails, regardless of what device they are using.
Correct Answer:
B) Bigger is better. When it comes to text, images, and calls-to-action, be aware that people will be reading your email on smaller screens.