Which of these descriptions captures the best practice for writing effective headlines and descriptions for app campaigns?

1. Headlines should focus on highlighting the key features of the app and description lines should aim to educate and inform.
2. Headlines should grab users’ attention and description lines should highlight the key features of the app.
3. Headlines should state only the name of the app and description lines should aim to educate and inform.
4. Headlines should include a call-to-action and description lines should include statistics about the app’s popularity.

Correct Answer:

• Headlines should focus on highlighting the key features of the app and description lines should aim to educate and inform.

The minimum requirement for app campaigns is to enter two headlines and one description line — but you can do so much more!

Leverage both headlines and description lines

Headlines should focus on highlighting the key features of an app. Description lines should aim to educate and inform.

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