Which of these definitions describes incrementality?

1. It’s near real-time attribution to fuel short-term business and bidding decisions
2. It’s a way to test variations of ad creative against each other
3. It’s a top-level modeling to understand what drives sales including media and all possible external factors
4. It’s a way to measure if the change in user behavior was directly caused by exposure to an ad campaign

Correct Answer :

• It’s a way to measure if the change in user behavior was directly caused by exposure to an ad campaign