Which of these behaviors is typical of Omnichannel customers making a purchase?

1. Omnichannel customers make purchases in silos, either online and in-person
2. Omnichannel customers make purchases in-store only and account for disproportionately more sales
3. Omnichannel customers interact with a product or service at the store versus digitally
4. Omnichannel customers interact with a product or service digitally multiple times before purchasing

Correct Answer :

• Omnichannel customers interact with a product or service digitally multiple times before purchasing