Which of these accurately captures Google’s ABCDs of effective creative?

1. Design-backed creative inspiration
2. Design-backed creative rules to follow
3. Research-backed creative rules to follow
4. Research-backed creative guidance

Correct Answer:

• Research-backed creative guidance

Drawn from an extensive study of YouTube ads, the ABCDs are best practices for building effective advertising creative on YouTube. Google’s ABCDs of effective creative is Research-backed creative guidance.

Attract. Brand. Connect. Direct. Four small words with serious impact. Using simple, databacked guidelines — formed in collaboration with Google’s research partner Ipsos and reviewed by Nielsen Neuro and Kantar.