Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad?

1. It will help the ad stand out and encourage people to click it
2. It will guarantee the ad appears at the top of the search results
3. It will increase the amount of users across your entire website
4. It can increase the quality score of your ad

Correct Answer:

• It will help the ad stand out and encourage people to click it