Which of the following tips on influencer campaigns are correct? (Select all that apply)

1. Tell and influencer exactly what to say and do.
2. Provide influencers with the creative runway at the onset of the brief to ensure the campaign will hit the right tone.
3. Work with influencers to create Tweet copy that leverages their signature voice and doesn’t come across as overly commercial.
4. Balance branding with overall creative messaging to draw a clear connection to your brand.

Correct Answer :

• Provide influencers with the creative runway at the onset of the brief to ensure the campaign will hit the right tone.
• Work with influencers to create Tweet copy that leverages their signature voice and doesn’t come across as overly commercial.
• Balance branding with overall creative messaging to draw a clear connection to your brand.