Which of the following tips about mixing ad formats are correct? (Select all that apply)

1. Start with the ad format that casts the widest “attention net” – Timeline Takeover.
2. Diversify the mix of ad formats to extend the impact of your budget.
3. Use different assets for different ad formats, a single asset seen among a mix of formats can decrease brand favorability.
4. Leverage the individual strengths of Amplify and Promoted Video to move consumers through the funnel.

Correct Answer :

• Start with the ad format that casts the widest “attention net” – Timeline Takeover.
• Diversify the mix of ad formats to extend the impact of your budget.
• Leverage the individual strengths of Amplify and Promoted Video to move consumers through the funnel.