Which of the following statements is true when describing how retargeting ads work?

1. Retargeting ads are visible to people who haven’t been on your website yet
2. Once a user visits your site, the code drops an anonymous browser cookie
3. Once your customer purchases, you can not turn off the retargeting ad
4. Retargeting will always drive customers to your site

Correct Answer:

• Once a user visits your site, the code drops an anonymous browser cookie