Which of the following statements is NOT an example of a time you need to use qualitative research?

1. When you need to find out “why” users are behaving a certain way.
2. When you’re first starting out and/or lacking quantitative data.
3. When you need to dig deeper into a specific topic.
4. When you need to save time on research to hit a deadline.

Correct Answer:

• When you need to save time on research to hit a deadline.