Which of the following statements does not correspond to branding campaigns in Mercado Libre?

1. They are aimed at obtaining an improved investment/revenue ratio (ACOS).
2. They focus on the discovery and consideration stages.
3. They are generally used when the goal is to launch or position a product or service.
4. They generate brand awareness.

Correct Answer :

• They are aimed at obtaining an improved investment/revenue ratio (ACOS).