Which of the following statements best describes the goal of a journey map?

1. To gain a holistic view of your persona’s life throughout their journey of accomplishing their job to be done.
2. To understand the page funnels that users are moving through on the current website to identify where they’re dropping off.
3. To identify gaps in your content strategy by mapping out all of your current content offers and matching them to their respective lifecycle stages.
4. To understand the steps the user goes through while working with a competitor to find areas of weakness.

Correct Answer:

• To gain a holistic view of your persona’s life throughout their journey of accomplishing their job to be done.