Which of the following statements best describes how to think of the website in relation to other departments?

1. The website is a tool that can be used by all departments to scale and hit individual department goals.
2. Other departments can send customers to the website to increase website visitors each month.
3. It’s distracting to work with other departments, and the website should stay focused on the marketing team’s goals.
4. Contact information should be listed on the website to give visitors easy access to communicate with each department.

Correct Answer:

• The website is a tool that can be used by all departments to scale and hit individual department goals.