Which of the following statements about the audience planning tool is INCORRECT.

1. Advertisers can use the audience planning tool to request insights from other brands.
2. The audience planning tool assesses the estimated number of customers that are engaged in the advertiser’s brand at each stage of the customer journey.
3. The audience planning tool can be used to help inform advertising strategies across each stage of the customer journey.
4. Advertisers can only use the audience planning tool to understand insights surrounding their own brands.

Correct Answer :

• Advertisers can use the audience planning tool to request insights from other brands.