Which of the following Shopping campaign goals would you choose if your aim was to engage with shoppers who are close to making a purchase decision?

1. Lead
2. Awareness
3. Website traffic
4. Sales

Correct Answer:

• Sales

With Google’s Shopping campaigns, we’ll help more customers find your products – online and in-store.

Drive sales or conversions online, in-app, by phone, or in-store. Engage with customers who have already contacted you or are close to making a purchase decision.

Chapter 5 – Identify the Right Shopping Campaign Type