Which of the following questions might you ask yourself in order to establish what is important while evaluating lead quality? Select five.

1. What is the minimum criteria a lead must pass to become a customer?
2. How long is the sales cycle of a valuable lead vs. a low-scoring lead?
3. What does a successful customer journey look like?
4. How can I reduce my cost per lead?
5. What qualities do your current customers have in common?
6. What is the lifetime value or average spend of a valuable lead?

Correct Answer :

• What is the minimum criteria a lead must pass to become a customer?
• How long is the sales cycle of a valuable lead vs. a low-scoring lead?
• What does a successful customer journey look like?
• What qualities do your current customers have in common?
• What is the lifetime value or average spend of a valuable lead?