Which of the following is true about Universal Event Tracking (UET)?

1. UET is a piece of JavaScript code.
2. The UET tag records customer behavior on your website to send to Microsoft Advertising.
3. You need to have 1 UET tag for conversion tracking, and a different UET tag for remarketing.
4. It works as a ‘key’ that can unlock powerful Microsoft Advertising features.

Correct Answer :

• UET is a piece of JavaScript code.
• The UET tag records customer behavior on your website to send to Microsoft Advertising.
• It works as a ‘key’ that can unlock powerful Microsoft Advertising features.