Which of the following is true about apps?

1. Apps are more geared towards retention, loyalty, and engagement
2. Once a user downloads an app, they are likely to return and engage with it
3. Apps are more geared towards acquisition purposes
4. Apps and mobile optimized sites are the same thing

100% Correct Answer

• Apps are more geared towards retention, loyalty, and engagement

Related Options:

1. Once a customer downloads an app, they will be likely to return
2. The number of app installs on Android tablets is increasing
3. Most smartphone users download apps on a weekly basis
4. The majority of Android apps have been downloaded

100% Correct Answer

• Once a customer downloads an app, they will be likely to return