Which of the following is the recommended optimization strategy for line items that are performing and delivering above goal?

1. Increase bids and frequency caps on these line items
2. Shift budget away from these line items to lower performing/delivering line items
3. No action should be taken
4. Maintain bids and frequency caps, and shift budget from underperforming/underdelivering line items to these line items

Correct Answer:

• Maintain bids and frequency caps, and shift budget from underperforming/underdelivering line items to these line items