Which of the following is the first step in setting up conversion tracking?

1. Modify the tag for your website or app after requesting it from your web administrator.
2. Add a conversion tracking tag to your website or app after modifying it in Google Ads.
3. Request a snippet of code from your web administrator and add it to your website for everyone you want to track.
4. Set up a conversion action in Google Ads to measure what you consider to be valuable consumer actions.

Correct Answer:

• Set up a conversion action in Google Ads to measure what you consider to be valuable consumer actions.

Explanation: The initial step in setting up conversion tracking is to establish a conversion action in Google Ads. This action is intended to track valuable customer behaviours that are meaningful to your business objectives. After configuring this, Google Ads generates a conversion tracking tag – a piece of code, which you then incorporate into your website or application. Consequently, whenever a visitor performs the designated conversion action, the tag communicates this data back to Google Ads.