Which of the following is the BEST explanation of what it means to help your customers “fire”? their old solution?

1. Helping them stop using whatever their previous solution was, even if they were “making do”? without a product.
2. Helping them cancel any contracts with other service providers.
3. Helping them understand why they should never go back to using their old solution.
4. Helping them encourage their friends not to use the solution they were using previously.

Correct Answer:

• Helping them stop using whatever their previous solution was, even if they were “making do”? without a product.