Which of the following is the BEST description of the benefits of using personalization tokens?

1. Personalization tokens make it unnecessary for sales reps to craft individual emails for their contacts.
2. Personalization tokens make it easy to send a single email to multiple people.
3. Personalization tokens help save time and avoid mistakes but aren’t enough on their own to make an email feel personalized.
4. Personalization tokens are simple reminders of information that has to be added manually before you can send the email.

Correct Answer:

• Personalization tokens help save time and avoid mistakes but aren’t enough on their own to make an email feel personalized.