Which of the following is NOT a way to create remarkable content?

1. Get started as soon as possible.
2. Weekly check-ins with content contributors.
3. Invest in using content professionals.
4. Have the CEO create the content from scratch to ensure it’s in their voice and makes a personal connection with website users.
5. Jump from hand-sketched wireframes to building prototypes directly in your CMS while simultaneously collaborating on content in the CMS.

Correct Answer:

• Have the CEO create the content from scratch to ensure it’s in their voice and makes a personal connection with website users.