Which of the following is NOT a true statement?

1. The majority of programmatic ads are purchased using a CPM or dCPM model.
2. The buying process for programmatic advertising is automated.
3. Programmatic advertising analyzes each impression against an advertisers’ goals in real-time.
4. Programmatic advertising relies on manual insertion orders and requests for proposals (RFPs).

Correct Answer:

• Programmatic advertising relies on manual insertion orders and requests for proposals (RFPs).