A) Being able to provide a timeline of all the interactions a contact took prior to becoming a Marketing Qualified Lead
B) Being able to identify which Marketing Qualified Leads are more likely to ask for a discount when signing a contract
C) Being able to pass information to sales that can help aid them in connecting and engaging with contacts within the first 24 hours
D) Being able to analyze which marketing sources (organic, social, referral, etc.) are producing the most customers
Correct Answer:
B) Being able to identify which Marketing Qualified Leads are more likely to ask for a discount when signing a contract