Which of the following is an example of a Smart Bidding strategy?

1. Manual CPC
2. Enhanced impressions
3. Target CPA
4. Viewable CPM

Correct Answer:

• Target CPA

Explanation: Target CPA is an example of Google Ads’ Smart Bidding strategy, designed to maximize conversions at a set cost-per-acquisition (CPA). It employs advanced machine learning to automatically optimize bids and leverages real-time signals during each auction. With this strategy, Google Ads strives to achieve an average CPA equal to your target, factoring in changes outside of Google’s control to maintain optimal performance.

Read more here: https://support.google.com/google-ads/answer/6268632