Which of the following is an example of a ‘call to action’ on a website?

1. A list of phone numbers customers can use to get in contact with you
2. A ‘Get directions to our store’ button which when clicked, redirects to a map displaying directions to the store based on the customer’s current address
3. An icon button that takes the customer to your social media accounts
4. A hotline phone number that helps users complete their purchases

Correct Answer:

• A ‘Get directions to our store’ button which when clicked, redirects to a map displaying directions to the store based on the customer’s current address