Which of the following is an example of a brand halo conversion?

1. A customer clicks on a vendor’s sponsored ad for tennis shoes and then purchases those shoes.
2. A customer clicks on a vendor’s sponsored ad for tennis shoes, and then purchases dress shoes from that vendor.
3. A customer clicks on a vendor’s sponsored ad for tennis shoes but does not make a purchase.
4. A customer clicks on a vendor’s sponsored ad for tennis shoes, and then purchases tennis shoes from a different vendor.

Correct Answer:

• A customer clicks on a vendor’s sponsored ad for tennis shoes, and then purchases dress shoes from that vendor.