Which of the following is an accurate definition of what a content marketing campaign involves?

1. Creating and posting content ad-hoc when you have the time
2. The creation of time-sensitive content that can be published through various channels
3. Regularly emailing customers with news about a business’s products or services
4. The creation and promotion of online materials with the goal of increasing interest in a product or service

Correct Answer:

• The creation and promotion of online materials with the goal of increasing interest in a product or service