Which of the following is a problem with thinking of your business as a funnel?

Options 1:

1. Movement through a funnel immediately stops when things stop flowing into the top of the funnel.
2. The shape of a funnel doesn’t match the actual shape of a conversion chart.
3. There are many different kinds of funnels, each with its own shape.
4. When you pour liquid into a funnel, some of the liquid will stick to the sides of the funnel instead of coming out the bottom.

Correct Answer:

• Movement through a funnel immediately stops when things stop flowing into the top of the funnel.

Options 2:

1. There is a larger volume of liquid in the top of the funnel than in the bottom of the funnel.
2. After something exits the bottom of a funnel, it no longer has any impact on the things entering the top of the funnel.
3. The funnel is an outdated piece of technology that has been replaced in modern times by more elegant solutions.
4. A funnel can’t balance upright without external support.

Correct Answer:

• After something exits the bottom of a funnel, it no longer has any impact on the things entering the top of the funnel.